Creatine – The Holy Grail of Bodybuilding or Hype?

Creatine is a naturally formed amino acid that is found in the human body, especially around the skeletal muscle. The human body generates Creatine naturally, partly from the diet we take and partly on its own. A healthy person has about 120g of Creatine, most of it being in the form of a compound called PCr. The body can store a maximum Creatine quantity of 0.3 g per one kilogram of body weight. The body produces about 2g of Creatine per day. The chief food sources of Creatine are fish and red meat. Half a pound of raw meat provides about 1g of Creatine for the body. Creatine that does not come from food is produced endogenously by the body from amino acids.

There are several benefits of Creatine. Creatine boosts anaerobic energy in the body. It provides instant energy to the body. It improves muscle strength and makes the muscle suitable for high-intensity, short duration exertion like weightlifting or sprinting. It is also found to speed up the recovery of energy. It delays fatigue significantly. It promotes lean-muscle mass and reduces muscle wasting in post-surgical patients. It is also believed to help heart patients by increasing their exercise capacity, reducing heart spasms and thus increasing heart function. Creatine is generally taken as a supplement by athletes who need heavy bursts of energy. Creatine acts as a catalyst to a special chemical reaction that occurs in the body when a person does high-intensity, short duration work. The body generates enough Creatine to accommodate such kind of a reaction. For additional exertion, Creatine has to be taken additionally through food or through other forms.

Creatine has become very popular among athletes because of its many benefits and very few side effects. The only side effect documented till now is weight gain. However, overdose of Creatine or use of Creatine over a long period of time may have some other side effects also, and tests are still being conducted to determine the effect of using Creatine in the long run. Creatine is available as a supplement like vitamin pills in the form of over-the-counter drugs. Creatine is categorized as a “dietary supplement” and can be purchased even without a prescription as per the 1994 Dietary Supplement Health and Education Act. Then again, Creatine is not tested by the American FDA (Food and Drug Administration) and certain side effects like vomiting, diarrhea, and deep vein thromboses have been listed under a 1998 FDA report.

There are several Creatine supplement products in the market today like Flex Nutrition 100{10e05d8af1b8aa14715f40aad40dfc04631feed01aff8b7bcaab495f65177db9} Pure Creatine Monohydrate. Creatine is available in capsule, chewable and powdered forms. One teaspoon of the powdered form contains 5g of Creatine monohydrate. The recommended dosage is 1-2 teaspoons with 8 ounces of water per day. Nevertheless, the dosage can vary depending on the body exertion. Athletes usually follow a dosage cycle comprising of loading and maintenance phases.

A message from the REAL Flex Nutrition Brand!

“Being the first person to file an application to register a trademark does not guarantee that you will get priority over the trademark. Instead, the date on which a mark was first used in commerce determines the right of priority to the mark. Also, the geographical area in which the mark was used.” (in this case all 50 states)

“Imitation is the ultimate form of flattery”

Flex Nutrition™ was founded in Connecticut in the year 2000. Flex Nutrition began offering dietary supplements in Muscle and Fitness Magazine operating and advertising in the geographical area of all 50 States ever since. Flex Nutrition trade name has been a distinctive brand since the year 2000 for our products in commerce. Many deceptive Imitators of the Flex Nutrition brand have come with the growth of the internet and social media. Since the year 2000 we have consistently maintained a great following and sales volume at Flex Nutrition™ year after year. We have an open door policy and offer the physical address(not a po. box), telephone #, and an e-mail contact option. Some nutrition stores have only a facebook page for a point of contact and that’s fine but you must ask yourself, if they were the real Flex Nutrition would they have the and the domain name

More importantly, question if they can produce evidence that they have used the Flex Nutrition name in commerce in their geographical area before we did because we have the proof!

They are not the REAL Flex Nutrition!™

“Imitation is the ultimate form of flattery”

The first written piece of this proverb is seen in the biography of Marcus Aurelius by Jeremy Collier and André Dacier, titled Emperor Marcus Antoninus his conversation with himself, 1708

“You should consider that Imitation is the most acceptable part of Worship, and that the Gods had much rather Mankind should Resemble, than Flatter them.”

Another was an English writer Eustace Budgell in the newspaper The Spectator No. 605, October 1714:

“Imitation is a kind of artless Flattery.”

The most famous of them all came from Charles Caleb Colton, in Lacon: or, Many things in few words, 1820:

“Imitation is the ultimate form of flattery”

Quality Sports Nutrition sells to and becomes Big Box Cheap Brands

Online marketplace giants are killing many industry categories including the supplement industry in the past few years with prices of products sold at or below retailer’s costs. This is due to a few factors that are obvious and some that are not. You may have seen your favorite supplement sold as low as 50{10e05d8af1b8aa14715f40aad40dfc04631feed01aff8b7bcaab495f65177db9} off the price you may have regularly purchased them in recent years. This maybe due companies clamoring for an order and “dropping their pants” in terms of volume purchase orders to secure the deal. Little did many of these brands know that their products would be sold on these giant marketplace websites at a few percentage points above cost. Why? Online sellers who have little or no overhead will fight for the top position to sell these products on these giant marketplace sites which means a “race to the bottom” for price and that includes FREE SHIPPING. This strategy of the lowest price online has caused the bottom to fall out when it comes to the 1000’s of brick n mortar stores reordering a brand when their customers have found them at 25-50{10e05d8af1b8aa14715f40aad40dfc04631feed01aff8b7bcaab495f65177db9} below the brick n mortar selling price.

The big brands and their big distributors that participate in this temporary influx of revenue have in essence shot themselves in the foot by allowing these online sellers to continue to devalue their brand in the eyes of the retailer when that retailer sees the same product they just bought at a lower price online.

The excuses given by these big brands of how they are correcting the problem range from everything like “we are shutting these guys down” to “they only purchased a few 100 units and should run out soon”. This is the trend and while these brands are still receiving orders they are losing the base market of brick n mortar store orders that actually do the hard work of explaining the product and doing the real branding of the line. Have you ever found a giant online marketplace that explains to you which fat burner or protein is good? Fat chance, your lucky if you even get a person in the USA that manages their call center!

There is some good news that is slowly taking place in the industry. Many of these brands are finally realizing that while their sales from the past year or two are good primarily from the online seller accounts, the brick n mortar stores are demanding better prices to combat these online sellers but there is no more room to go lower so what these brands are doing is PULLING OUT OF SECONDARY DISTRIBUTION and selling direct to the brick n mortar stores. This allows for some control over who is selling at what price and specifically where they are selling those products.

Hopefully more of these big brands wake up and smell the coffee!

Do you need assistance? This pertains to the brands that have a new business plan in place that want to combat the loss of price integrity. Does your business plan need implementing? I added this after fielding over a dozen companies contacting me in need of assistance with this major challenge for the coming years.